Writing a review, of something
(anything) is a great way to flex your muscles as a writer. Case in
point, just look at all the blogs, columns and the various things
being reviewed. There are reviews on restaurants, chefs; books,
movies; products and services. Peoples are working on and writing
reviews everywhere. And now, anyone can be a critic, a reviewer; a
cynic or a reviler. Take a look at yelp.com, for instance. Yelp is
a wonderful way to connect (or in some cases, disconnect) businesses
and potential customers. I find it astonishing how effective a site
like Yelp can be. This is not about the food, the chef, the service
or the otherwise Yelp-ing experience. The point is, it's everywhere,
and it's available to everyone: anyone can review anything. And now,
more than ever, it's important to write well.
When we talk about a review it can be
anything, right? We can pick a product, compare it to other products
and give it a good analysis. A review of a new leaf-blower or a new
SUV has its place and that is not a good match for a literary
magazine. Can we review a movie, a book or a new pop music album?
These sorts of reviews are left best in the weekly or daily papers,
and the good news is these sorts of venues generally pay. Again, not
necessarily a good match for the literary magazine. I have noticed
that many lit-mags will run a book review, but there are two things
working under the surface. First, the book itself has a timely or
influential reason for the review and second, the person reviewing
the book is equally as influential or is an expert. The timeliness
of a book review for a lit-mag may be tough since most publish
quarterly or monthly. Few magazines run an on-going blog which may
be an appropriate market.
The literary magazine is still a great
audience for a review. At this stage, the writer of a review must
get creative, and moreover, make the subject of the review something
of importance. Here's the how-to list, I came up with:
Pick the topic: Knowing that a
review on a single book, a single movie or a single recording will
not do, the topic of the review must be picked carefully. As macabre
as this may sound, choosing to write a review of the work of someone
who has recently died may be good form. For instance, the recent
death of Ray Bradbury warrants conversation, both on the page and
around the water cooler. Revisiting some of your favorite Ray
Bradbury books and reviewing them right now is probably a marketable
review. Should you travel and see the homes of famous writers, this
too might be a good topic. Pick something unique, unusual or fun.
Why is this pertinent?: This is
the question of the hour. For instance, back in December of 2010, I
went to the Clark County Museum of History. There was a wonderful
Richard Brautigan installation complete with photographs, his early
poetry and “the Brautigan Library Collection” which if you read
The Abortion, you would know
why it was so cool to see. But, and I'm just guessing here, you have
not read the book, and you probably don't know Richard Brautigan.
So, a review of the museum? A review of the writer? Probably not
pertinent for a literary magazine. It made a great blog entry, but I
would not have accepted this for Umbrella
Factory Magazine, and
I'm a big Brautigan fan. Is this subject pertinent? Ask yourself
again: is this subject pertinent?
Is this timely?: If the subject
is pertinent, is it timely? For instance if you write a great review
of a book released in September and you start to submit the piece in
October, it may not run in a magazine (if it gets accepted at all)
until December. If it's not timely, then who cares? Books, reviews,
products, everything moves fast.
Who is the audience?: Since this
is a review for the literary magazine, remember the audience is
mostly other writers. Other writers. Whatever the review, make it
good, writers are tough. Before your review gets this audience of
writers, it will have an audience of editors. Keep them in mind.
Your review is not about you, it's about what you're reviewing.
What does the audience need to
know?: If you choose a topic
that's broad like the life and accomplishments of Ray Bradbury,
you've lost already. If you choose Ray Bradbury's treatment of Venus
in his short stories, then maybe you'll choose to mention that he
died on the day Venus crossed the sun. Again, write this review with
the audience in mind. No one likes to get lost in the details.
Is this review unique?:
Ask yourself this question three hundred times. Rephrase the
question and ask yourself again. Then take all those questions and
ask the Internet. You'll find out quickly how unique your review is.
Good
luck, and I mean it. The best way to write a good review is to first
write 1,000 of them. Give the 1,001st review to the literary
magazine and you'll be in a good position. So what do you do with
the former 1,000 reviews? It may be a good time to start a blog.
Here
are some sites I found useful:
A movie review:
http://www.spiritofbaraka.com/how-write-a-movie-review
A book review:
http://www.lavc.cc.ca.us/Library/bookreview.htm
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