Meet
Someone, Learn Something and Pass it on: The Interview
I know nothing
about interviews. Sure, I've had to interview for jobs before.
Those interviews have yielded the desired results at key times of my
life. At times, I've had to be the employer interviewing others.
Again, those occasions have yielded results. Aside from that I've
got only a few other experiences with the interview.
Gio and me, GI Joe Film Fest 2009 |
In September 2009
at the second annual GI Joe Film Festival in Denver, Colorado, I was
asked to interview audience members for a promotional video. In the
early afternoon of screening day, I met with Gio Toninelo, the
festival curator and Adam Savage, the cameraman/filmmaker of the
promotional video. The process was explained to me at the bar of an
Italian Restaurant in North Denver. I wrote out several questions,
and I wrote out several key terms. I was coached the entire time. I
was the mouthpiece. I had a great deal of fun, and the event for me,
was how I got involved in Rocket House Studios.
The second
interview was interesting too. At the onset of Umbrella Factory
Magazine, Mark Dragotta and I got interviewed by a writer at
Associated Content. This interview was good publicity for us, and I
daresay, good content for Mark's friend at Associated Content. In
short, this is what a good interview should be, right? This writer
sent us a list of questions via email. Mark and I sat at the bar and
discussed our responses. I typed the responses up and Mark sent them
along. The writer on the other end shaped the material to a workable
form, and ran the interview on his site. Again, this was a good
experience, but hardly one to make me think too heavily about the
interview.
Of course, UFM ran
Alex Park's interview with Richard Rodriguez in Issue Three back in
September 2010. And as far as newer interviews, Jim Harrington's
Six Questions for... Amanda Bales is playful banter between these
two. Jim Harrington's concept is great. For writers who want to
understand how editors of literary magazines think, work, and behave,
his site Six Questions for... should be on your weekly reading list.
It is because of
this interview between Jim and Amanda that got the workers of
Umbrella Factory to talking around the water cooler. Amanda and I
posed this theory: “Interviews with writers of nonfiction will
attract more nonfiction submissions.” When we furthered it, Amanda
started to put into perspective how important it is for us to meet,
and cultivate relationships with other writers, other magazines, and
other editors. And, at least in the short run, interviews make great
content, and interviews will help to solve our lack of nonfiction
content in the magazine.
Great. So, where
do we begin? As I've said, I have no experience with the interview.
Yet I believe that we all come with the tools and all we have to do
is tax our current skills to get these things accomplished. After
the interview conversation with Amanda, I began the process.
I started with the
internet. I may lament the current course of human existence, I may
even claim that we have lost all civility. But I will never condemn
the internet. Within just a few minutes, I found half a dozen sites
that helped me form my interview ideas and skills. Each site
recommended the same things, and similar processes. So, here's the
ten step process I came up with:
1 The Prospect:
who do we want to interview, why and how is this relevant to the
publication. So, the who: writers we admire. Why? Because we want
to promote both the writer and our magazine. This interview must be
mutually beneficial. And how is this relevant? We want to gain an
insight into the relationships between writers and editors, magazines
and readers.
2 The Research:
What can we gather beforehand. This research follows the prospect
because we want to know, or read everything we can written by our
prospect. We're also gathering other information. If our prospect
is a young writer, how can we help them with their career? And what
has this writer done that can help us with the further development of
our publication. As I said, this needs to be a mutual relationship.
If the writer has a large presence like a blog, and a social media
platform, we know that we're going to get heavily promoted. If the
writer is a recluse, we probably won't get much. If the latter is
the case, return to stage one: The Prospect.
3 The Focal:
Once we finished the research, we're going to find a very specific
focus. We may choose a recent publication, something that's still
fresh in the writer's mind. If we find that the writer attended a
certain school, or a certain conference, or studied under some
infamous figure, we may want to make that our interview's focal.
Whatever we choose at this stage, it must be pertinent to everyone
involved: the interviewer, the interviewee and the publication.
4 The
Questions: It should be easy at this step of the process to come
up with 10 to 15 questions. It is important to remain professional,
succinct and respectful with the questions we ask. Ask open ended
questions. Whatever happens after the first question gets asked and
answered will probably be unexpected. An interview may take a very
different course than the interviewer had intended. Be flexible.
After all, we're in it to learn something. Be prepared with
questions and have fun with it.
5 Logistics:
Now, how does this interview get executed? What happens if this
interview is between me (in Portland, Oregon) and a writer living in
Auckland New Zealand? Unless one or the other of the parties
involved are traveling, a face to face interview is not going to
happen. Consider the alternatives: phone, Skype, email, snail mail,
or the good old fashioned sit down. Whatever we choose, we'll have
the logistical plan in place before contacting the interviewee.
6 The Ask:
Now, it's time to approach the subject. All we need is this: who we
are, what we want to achieve and a suggestion of how we're going to
do it. Wait for the answer. Hopefully, if we've done our research
in a faithful and thorough way, our subject will accept. In this
ask, we must be ready to commit to a date or a time-line.
7 The
Interview: This should be the easiest and most enjoyable part of
the process. No matter how this interview is conducted this is the
reason for the exercise.
8 The Thanks:
Say thank you. Say it again. Thank our subject for the time, for
the consideration and for the interview. Doing this at the time of
the interview is important, but we'll take some time later on to
follow up. A quick note will do this, and it will be an ideal time
to tell the subject when and where the interview will be published.
9 The Edit:
Hopefully the interview lasted long enough to get every question
asked and answered. Now, it's time to mold the raw into the product.
If this interview happened face to face, perhaps it's appropriate to
add in the details that a reader will not see: the room, what
everyone was drinking, the time of day, etc. If this interview
happened via a virtual means, perhaps a little back story between
questions is in order. Make this interview readable, sensible and
worth a reader's time. Remember what the focal was, and mold the
interview into that focal. Once this interview is in a readable
state, we'll submit it to our favorite literary magazine's nonfiction
editor.
10 Your Piece
of the Pie: At the end of all of this, what did was gained? The
best thing we can gain from a published interview is the experience.
Hopefully it's a resume enhancer, a CV builder or a great barroom
story.
Next time: my
experiment and the results.
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